Digital Marketing

Digital marketing is a broad term used to describe the process of promoting products, services or brands using digital technologies, such as the internet, social media, search engines, mobile devices and other digital channels. As experts Willswin Digital we make sure your website receive more audience.

The goal of digital marketing is to reach and engage with potential customers in the digital realm, ultimately driving traffic, generating leads, and increasing conversions for a business.

Willswin Digital in Dubai provides a range of digital marketing services to help businesses achieve their online goals. Some of the services offered include:

• Search Engine Optimization (SEO): They have a dedicated team that works on optimizing your website to rank higher on search engines like Google, Bing, and Yahoo.

• Social Media Marketing: They help you create a strong presence on popular social media platforms like Facebook, Instagram, Twitter, and LinkedIn. They can create and manage social media campaigns to help you reach a wider audience.

• Pay-per-click (PPC) Advertising: They can create and manage PPC campaigns on popular platforms like Google Ads and Bing Ads to help you get immediate visibility and traffic.

• Email Marketing: They help you create and send targeted email campaigns to your subscribers to keep them engaged and informed about your products and services.

• Content Marketing: They create high-quality, engaging content that can help you attract and retain customers. They can create blog posts, articles, infographics, and more to help you establish your authority and expertise in your niche.

• Video Marketing: They create engaging and informative videos that can help you promote your products and services, showcase your brand, and connect with your audience.


Reputation Management: They monitor your online reputation and help you address negative reviews and feedback to maintain a positive image of your brand online.

Overall, Willswin Digital in Dubai offers comprehensive digital marketing services to help businesses of all sizes achieve their online goals and grow their business.

LinkedIn Marketing

LinkedIn is the world’s premier business network.
With over 740 million members, this platform allows its users to have the ability to reach connections in the business world. Linking people together for job opportunities, for career growth and for information on their industries, there is an entire feed on LinkedIn that businesses are learning to capitalise on.

LinkedIn is a powerful tool for B2B marketing
LinkedIn is a powerful tool for B2B marketing. With over 740 million members, including millions of decision-makers and professionals, LinkedIn offers businesses a unique opportunity to reach and engage with their target audience.

LinkedIn allows businesses to build their brand and showcase their expertise through company pages, thought leadership content, and employee advocacy. This can help to establish credibility and trust with potential customers and partners.

In addition, LinkedIn offers a range of advertising options, including sponsored content, sponsored messaging, and dynamic ads. These advertising options can be targeted to specific audiences based on factors such as job title, company size, and industry, making it easier for businesses to reach their ideal customers.

Finally, LinkedIn also offers a range of analytics tools that allow businesses to measure the performance of their content and advertising campaigns, and make data-driven decisions to optimize their marketing efforts. How do we help your organic LinkedIn strategy?
An organic LinkedIn strategy depends on how well you are able to develop your business profile on the social media platform and use it to communicate with others. This relies on you showing off your unique selling points as a business, your contribution to the development of your industry and what type of voice you would like within your business community.

What is an organic LinkedIn strategy and why is it important for brands?
An organic LinkedIn strategy refers to a plan for creating and sharing content on LinkedIn without relying on paid advertising. Instead, it focuses on building a strong and engaged community through valuable content, thought leadership, and relationship-building activities. This approach involves creating and sharing content that resonates with your target audience, encourages engagement and establishes your brand's authority and expertise.

An organic LinkedIn strategy is important for brands because it can help establish their presence on the platform, improve their visibility, and engage with their target audience in a meaningful way. A strong organic LinkedIn presence can also help brands build relationships with customers, establish thought leadership, and drive traffic to their website.

By creating content that resonates with their audience, brands can establish a strong reputation and grow their following. Additionally, organic LinkedIn strategies can be more cost-effective than paid advertising and can help brands establish a long-term, sustainable presence on the platform. Overall, an organic LinkedIn strategy can be an important component of a brand's overall marketing strategy, helping them to build a strong and engaged community on the platform.

How to check if a website is legit
It's alright to worry about a website's legitimacy, especially given how rampant scammers and online thieves seem to be on today's internet. Phishing and scams can be everywhere, and staying safe online can be challenging. In general, the goal of both phishing and other scams on the internet is to steal sensitive information quickly and misuse it, often for financial gain.

“Scam" is a pretty broad term in an online context. An online scam may begin with a fake email or text message that leads to a fake website, which is any illegitimate site used for fraud or a malicious purpose. “Phishing" is a specific fraud tactic used to obtain information illegitimately. To reveal this information, bad actors typically use text messages and emails, the designs of which can be very deceiving.

We've compiled a list of what you can look for to tell if a website is legitimate:

• Study the address bar and URL.

• Investigate the SSL certificate.

• Check the website for poor grammar or spelling.

• Verify the domain.

• Check the contact page.

• Look up and review the company's social media presence.

• Check for the website's privacy policy.

• Look for questionable links within an email.

Study the address bar and URL
This should be at the top of your browser, and you're looking for a few things:

• Misspellings: A misspelling in any portion of the web address almost always indicates a website is not legitimate.

• https: The “s" in “https" stands for “secure," and seeing that “s" should give you some assurance that the website's protocol is secure. You might have to click the address bar in your browser several times to view this portion of the URL. Unfortunately, “https" is not always a guarantee the site is secure. Bad actors have learned to spoof this security protocol.

• Uncommon domain extension: Subtle differences can be difficult to spot, especially if you don't usually visit a website. Do you have a PayPal account? If not, you may not know that the correct domain is “.com," not ".net."

Investigate the SSL certificate
“Https:" is just one indicator of a website having a secure protocol. However, the most popular web browsers today recognize a website's Secure Sockets Layer (SSL)—commonly called a security certificate. If so, your browser would display an icon of a closed padlock in the address bar.

Sometimes, the SSL can be spoofed. You can usually select the padlock icon to view if the connection is secure, as well as the details of the certificate.

Check the website for poor grammar or spelling
Websites can have typos, but they rarely appear on legitimate company websites—especially not on the home page. Even though excessive spelling, punctuation and grammar errors are less common on scam sites nowadays, look carefully. It's not wise to assume a language error is a company's honest mistake.

Verify the domain
Subtle changes are hard to notice, such as a zero instead of a capital letter "O." Some are harder to spot, but one indicator of an illegitimate site could be multiple "word.com" sequences in the URL.

There should be only one domain in the web address. You might see something you recognize, like "chase.com." However, there shouldn't be more than one ".com," ".org," ".net," etc. For example, a Chase website wouldn't be “chase.com/bank/account.chase.org." The last domain in the address (chase.org) is incorrect.

Check the contact page
It's not difficult to copy a company's designs, logos and branding on the front page to fool you. A legitimate company, however, would not withhold the ways you can contact them. You may be viewing a scam website if you cannot find contact information about a company.

If you do find contact information, you're still not in the clear. Is there only one contact option? Is it a generic contact form? In general, if it seems that the website is not thoroughly providing contact information, or it's directing you to other sites, the whole website could be dangerous.

Look up and review the company's social media presence
Sometimes social media is a legitimate way of contacting a company. Even if one doesn't use social media this way, most companies now have some regular presence and activity on these sites. Again, it's not hard to copy links and addresses to create a legitimate appearance.

Consider visiting social media sites directly to confirm a company's presence and activity. Here are a couple things to do once you're there:

Examine the followers. The number and the quality are both important. For example, the followers could have empty profiles. If they don't appear legitimate, the company account likely isn't.

Read the content. A fake account may have off-topic content or shallow replies, such as a lot of emojis. Too many stock photos and posts without any actual text are other common signs of an illegitimate social media account.

Check for the website's privacy policy
Laws and regulations require most companies to provide basic legal information on their websites, such as a privacy policy or data collection policy. Links to these policies often appear at the bottom of every page of a website.

If you can't find this information, you may not be viewing a legitimate website.

Look for questionable links within an email
Sometimes the goal of a phishing email is not only to get you to click a link to a website. Instead, scammers want you to click another link once you're on the fake site. That link could have malware or request your personal information.

In general, don't trust links in text messages or emails that you aren't expecting. Always visit the official website directly to make sure you're not being sent to a fake website. It can help to do this on another device, so you can compare the sites.

Although many legitimate companies communicate digitally, updating or submitting your personal info should require a sign-in or some other verification. Ask yourself if you do business with the company whose link is in the email. If you have never been a PayPal customer, you should not get emails that say your PayPal account is locked.

When people provide sensitive information on illegitimate websites, there are often serious consequences, such as identity theft.

When in doubt, get out of there
Through increasingly sophisticated techniques, many online thieves are finding it easy to falsify websites and send fraudulent emails and text messages. Accordingly, it's reasonable to be suspicious of websites, no matter how polished they may appear at first glance.

Seriously consider leaving any site that looks strange to you. Errors and misspellings on the site and in the web address are pretty clear warning signs, but you'll want to keep the entire list of tips above handy when practicing credit card safety.